T-shirts? Trousers? Hats? Oh my! With so many several types of clothing available, a small business start-up or perhaps a corporation thinking about its next marketing campaign could find it difficult deciding on what promotional and personalised clothing will be suitable to represent their business.
If you are in the mood for something different – or perhaps your company offers something just a little different itself – then think about the hoodie… spider hoodie printed and personalised hoodies curently have many great uses in the wider world, such as:
Higher education – Hoodies have become popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie for his or her own purposes, either for their team/staff to wear or to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates in which a t-shirt is simply insufficient. Gyms and personal trainers might prosper in providing branded hoodies with their clients, for them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for a company in the music industry to get in on the act. Perhaps a musical instrument retailer or a record store should consider selling their own promotional hoodies?
Since they have become popular just a few short years back, hoodies have represented defiance, non-conformity and generally a way to stick out from the crowd and away from the norm. While they might not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that’s a little bit different.
Unfortunately, however, it should be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may put them on to conceal their identities from police, security staff and CCTV cameras. With this thought, it should be remembered that personalised hoodies are only appropriate in certain situations and circumstances and could not be at all appropriate when worn using places. Then again, feel free to use this to your advantage: a hoodie might be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.